 Making
the Most of a
Media Moment
When we step in front of a camera or a microphone we enter a realm
where the impact of what we project as a person becomes sharply
magnified. What our audience sees and hears is not necessarily the
same as what we think we are conveying. The visual images of television
and video invite the viewer into a very intimate communication with
the presenter where the most subtle nuances matter the most. Similarly,
the audio transmissions of radio quickly become translated into
vibrant visual images in the mind of the listener. The camera and
the microphone are magnifying mirrors of one’s presence and
personality as well as one’s unconscious physical and vocal
habits. In these amplified arenas, how we look and sound often becomes
more important than what we know. Not even the latest technology
can make us appear the way we want to be seen or heard if we lack
clear intention and media presentation skills. Similarly, our command
of the knowledge and information we possess can easily be overshadowed
by feelings of awkwardness, discomfort or unfamiliarity with media
situations. Our success in media interviews depends greatly on our
ability to project authenticity, confidence, magnetism, focus, clarity
and dynamic presence. When the magic is working, there is a powerful
connection between the thoughts, sub-text and message of the speaker
and the curiosity of the audience. When the magic is missing, the
most innovative ideas, services or products can fall flat and seem
uninteresting. The camera or microphone can become our best friend,
but they can also be merciless adversaries if we are unconsciously
projecting inhibiting thoughts, physical mannerisms or habitual
expressions that undermine our intended goals. Most important, it
is very important to possess the skills necessary for pro-actively
shaping the direction of the interview conversation so that it stays
on track with ones intended agenda. Because today’s marketplace
incorporates highly sophisticated media on a daily basis, the need
for competent coaching for media presentation skills has never been
more crucial.
Daena Offers Group Training Seminars in MAKING THE MOST OF A MEDIA
MOMENT™ as well as individual coaching sessions where participants:
- Learn solid skills for effective on-camera performance, television
and radio interviews, and web media presentations.
- Develop focus, ease, authenticity, and spontaneity when speaking
and listening.
- Overcome nervousness and “stage fright” as well
as distracting habitual gesture and vocal patterns.
- Learn how to create succinct, “media friendly” talking
points for interviews and presentations
- Practice the art of staying on message when confronted with
unexpected or tangential questions during interviews or in front
of live audiences.
- Learn to listen to the question behind the question in an interview.
- Gain mastery in the “art of the moment” during taped
interviews and live events.
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